
TRUCE IN THE FOREST-THE STAGE PLAY
TRUCE IN THE FOREST-THE STAGE PLAY
A T I M E L E S S U N I V E R S A L T A L E
A T I M E L E S S U N I V E R S A L T A L E
Who Is Sultan Of Suave?
Who Is Sultan Of Suave?
They waited until the last minute.
Facing revenue loss and burned
clients, they came to
Sultan Of Suave.
We stepped up and smacked
a Grand Slam, producing four
TV commercials in seven
working days. The clients loved
them. Then WDCA-TV
Washington, DC account executives
and sales managers went home happy.
Sultan Of Suave’s founder
and principal, Lloyd Stephen Lyles,
grew up in Colorado,
and consumed large quantities
of TV and radio programming. It
created an insatiable desire
to be a cameraman. He landed
jobs in broadcasting before
graduating from college. Over the
years he expanded his expertise
and worked every shift
known to mankind.
Devoted was his middle name.
After seven years of editing movies
for broadcast, Lloyd figured he had
the savoir-faire to become
a professional actor. And he did.
Then his name changed
to Determined.
Lloyd plugged into the power
of observation. He tried to figure
out why some movies, commercials,
and music videos made him want
to channel surf, but others emitted
an irresistible force that
enchanted his soul.
A couple of months after shooting
those TV commercials, Lloyd
was invited to an advertising agency
to study persuasion.
What he learned there transformed
his way of creating.
Since then, advertising insiders have
raved about his work.
Some say he’s Driven.
Now Lloyd Stephen Lyles briskly
pursues his dream of producing
movies and stage plays. He eyes
the torch beside the golden door.
When it opens, he’ll be there to walk on in.
Just call him Relentless.