They waited until the last minute.

Facing revenue loss and burned

clients, they came to

Sultan Of Suave.

We stepped up and smacked

a Grand Slam, producing four

TV commercials in seven

working days. The clients loved

them. Then WDCA-TV

Washington, DC account executives

and sales managers went home happy.

Sultan Of Suave’s founder

and principal, Lloyd Stephen Lyles,

grew up in Colorado,

and consumed large quantities

of TV and radio programming. It

created an insatiable desire

to be a cameraman. He landed

jobs in broadcasting before

graduating from college. Over the

years he expanded his expertise

and worked every shift

known to mankind.

Devoted was his middle name.

After seven years of editing movies

for broadcast, Lloyd figured he had

the savoir-faire to become

a professional actor. And he did.

Then his name changed

to Determined.

Lloyd plugged into the power

of observation. He tried to figure

out why some movies, commercials,

and music videos made him want

to channel surf, but others emitted

an irresistible force that

enchanted his soul.

A couple of months after shooting

those TV commercials, Lloyd

was invited to an advertising agency

to study persuasion.

What he learned there transformed

his way of creating.

Since then, advertising insiders have

raved about his work.

Some say he’s Driven.

Now Lloyd Stephen Lyles briskly

pursues his dream of producing

movies and stage plays. He eyes

the torch beside the golden door.

When it opens, he’ll be there to walk on in.

Just call him Relentless.